Alok's CONTROVERSIA welcomes HÜMAN, an exciting and brand-new project from an experienced writer and producer Liam Cole. HÜMAN teamed up with Welsh singer/songwriter Tudor for "Craving You," a cinematic and electronic gem of a track. From the moment it opens with an upbeat kickdrum and emotive vocals that bleed into a deep, groovy bassline, "Craving You" sets itself apart with sophisticated production, including synths and real instruments recorded live specifically for this song. Its dancefloor-friendly construction and soulful elements make it flexible for radio play or at the club. HÜMAN is the perfect addition to Alok's diverse and cutting-edge label, and we can't wait to learn more about this enigmatic new artist.

"This song means the world to me. For a long time, I've dreamed of having my artist project and merging the two genres I love. I've been producing for other artists for almost ten years. This release, the first of this project, also means the start of pursuing my dream" - HÜMAN

HÜMAN

HÜMAN is a music producer and artist that merges the world of cinematic music with modern electronic production elements, creating a unique soundscape that takes the listener on an audiovisual journey. Despite his age (25), he already has over ten years of experience working for the world's most prominent artists and companies. With over 600M streams of music written and/or produced by him, he decided to create HÜMAN, a project that combines his two biggest passions, music and cinema. Heavily inspired by the work of the greatest composers in cinematic music, HÜMAN promises to bring a unique sound to the electronic music scene. He's now releasing under Alok's label CONTROVERSIA and Spinnin' Records.

Tudor

Tudor is a Welsh singer, songwriter & producer with over 200 million Spotify streams across his catalog. After winning the prestigious PRS Hitmaker Fund in 2020, he moved from the UK to Stockholm to further push the boundaries of collaboration. Having already released songs with the likes of Diplo, Cedric Gervais, Hayden James, LP Giobbi & Imanu in 2022, and currently working with 220 Kid, Gorgon City & Sonny Fodera in 2023, Tudor is only just getting started.

CONTROVERSIA

Alok's CONTROVERSIA continues to go from strength to strength, and this latest release is another fine example of a label making all the right moves to maintain its impressive forward momentum. Since its inception in June 2019, CONTROVERSIA has accumulated over 1B Spotify streams thanks to its remarkable family of artists, including Yves V, Alan Walker, Bhaskar, Alle Farben, Vintage Culture, and more. All of whom have helped CONTROVERSIA quickly establish itself as one of the most successful independent labels in dance music today.